欧洲杯高清直播

直播贡献四成GMV要做“万能插座”式平台

2019/12/2 9:21:59       点击:

 YKK拉链行业新闻

 

BEIJINGSHIJIAN11YUE29RI,MOGUJIE(NYSE:MOGUGONGBULE2020CAINIANDIERJIDU(2019NIAN7YUE1RI-2019NIAN9YUE30RI)WEIJINGSHENJIDECAIWUYANJIANG。CAIBAOXIANSHI,2020CAINIANDIERJIDUMOGUJIEGMVSHANGPINCHENGJIAOZONGE)WEI41.67YIYUAN,TONGBIZENGZHANG8.1%QIZHONG,ZHIBOYEWUGMVDA16.29YIYUAN,TONGBIZENGZHANG115.2%ZHIBOYEWUGMVZHANPINGTAIZONGGMVBIZHONGYIDA39.1%QUNIANTONGQIDELIANGBEI,QIEHUANBISHANGYIJIDUZHIBOYEWUZAIZONGGMVZHONGDEZHANBITISHENGLE7.6GEBAIFENDIAN。

 

得益于主播数量的增加、直播玩法创新等,大连ykk拉链欧洲杯高清直播讲期内蘑菇街日均可观看直播内容时长已超过3400小时,环比上季度上升10%平台直播业务MA U平均移动月活跃用户)同比也实现了76.2%增长。此外,截至2019年9月30日的12个月期间,蘑菇街平台GMV为人民币178.25亿元,同比增长9.7%

 

ZHIBOGONGXIANSICHENGGMVYAOZUO“WANNENGCHAZUO”SHIPINGTAI

 

欧洲杯高清直播ZI2016NIANBUJUDIANSHANGZHIBOYILAI,MOGUJIEZHIBOYEWUJIXUFANGLIANG,JINRUSHOUHUOQI。2020CAINIANDIERJIDU,MOGUJIEZHIBOYEWUGMVDA16.29YIYUAN,TONGBIZENGZHANG115.2%PINGTAIZONGGMVZHONGZHANBIZENGZHI39.1%JIEZHI2019NIAN9YUE30RIDE12GEYUEQIJIAN,LAIZIZHIBOYEWUDEHUOYUEMAIJIADA290WAN,TONGBIZENGZHANG64%。

 

ZHIBOYEWUDEKUAYUESHIFAZHANYUMOGUJIEZHIBONEIRONGYUZHUBOSHULIANGDEZENGZHANG、ZHIBOJIANNEIHUOPINJIEGOUDEJIXUWANSHAN、YONGHUGOUWUXIGUANDEZHUANBIANDENGYINSUXIXIXIANGGUAN。CAIBAOXIANSHI,2020CAINIANDIERJIDU,MOGUJIEZHAOMULEJIN2000GEYOUBUTONGTESEHECAIYIDEXINZHUBO,FENGFULEKOLSHENGCHANDESHISHANGHESHENGHUOFANGSHINEIRONG。JIEZHIMUQIAN,MOGUJIEPINGTAIZHUBOSHUYIDA24000MING。ZHIDEYITIDEMOGUJIEYUJINNIAN7YUEQIDONGDE2019MOGUJIEZHIBOSHUANGBAIJIHUA”CHUJIANXIAOGUO,QIZHONGYIYOU80YUMINGZHUBODACHENGQIANWANXIAOSHOUE,CHAOYUE30WEIXINRENZHUBOWANCHENGLELINGDAOBAIWANDEDANCHANGXIAOSHOUETUPO。

 

TISHENGZHUBOYUNYINGHEZHAOMUNENGLIDETONGSHI,MOGUJIEHAIJINYIBUHANGSHILEGONGYINGLIANNENGLIJIANSHE。YANJIANGQINEI,MOGUJIEYOUXIUGONGYINGSHANGDESHENDU(ZONGSHULIANG)HEGUANGDU(SUOFUGAISHANGPINZHONGLEI)JUNYOUTISHENG。MOGUJIETONGGUOKAIZHANXIANXIAXUANPINHUI、DINGHUOHUI、JIANLIGONGYINGLIANCHIDENGJUCUO,TISHENGLERENHUOPIPEIXIAOLV。JIEZHIMUQIAN,MOGUJIEDEGONGYINGLIANSHANGJIAFUGAILEQUANGUO58GECHANYEDAI,GONGJI5000GEZUOYOUDESHANGHU,WEIZHUBOGAOXIAOXUANPINZUHUO、FENGFUSKUDENGTIGONGLEBAOZHENG。WEILEJIAQIANGZHIBOYEWUYUJIJINSHANGCHENGYEWUDEXIETONGXIAOYING,MOGUJIEYIJINGKAISHIDATONGLIANGGEYEWUDEHOUDUANGONGYINGLIAN,BUZHIKEYIXIEZHUYANZHANGZHIBOSHANGPINDEHUOJIASHIJIAN,YEKEYITISHENGSHANGCHENGSHANGPINDESHULIANGHEZHILIANG。

 

蘑菇街创始人、董事会主席、CEO陈琪表示,战略上,杭州ykk拉链为了让我业务快速适应不时变化的市场和抓住增长的趋势,多样的零售模式中,主动选择、并逐步建立起一个以KOL达人为驱动中心的社交性购物社区模式,继续投入整合建设供应链和配套服务。认为这个模式对消费者有独特的价值,符合中国时尚行业的未来方向,比传统的以‘店’和‘货’为中心的电商平台模式更适合下一代外乡时尚品牌。这个模式里,人’KOL达人)核心角色。蘑菇街的KOL时尚和生活品味上有独到见解和特长,且具有一定的影响力,对理解、影响和服务我用户至关重要。同时,KOL通过高效调动中国已建立的丰富的产业配套,从而提升整个时尚供应链的效率。建立这样的以KOL为中心的商业模式,可以使蘑菇街更加聚焦mission并驱动业务临时增长。

 

WEILAIMOGUJIEJIANGJIXUWEIRAOPEIYUZHUBONENGLI、XIANCHANGYUNYINGNENGLI、XUANPINZUHUONENGLI、GONGYINGLIANFENGFUDUNENGLIZHEISIDANENGLITUIDONGDIANSHANGZHIBOXINGYEGUIFANHUA。MOGUJIEYAOZUOCHENGZHIBODEWANNENGCHAZUO”SHIPINGTAI,WEICONGSHIZHIBODIANSHANGDEBUTONGCANYUZHETIGONGDUIJIEFUWU,TISHENGRENHUOPIPEIXIAOLV。WULUNSHISHANGJIA、ZHUBOHAISHIMCNJIGOU,DOUKEYITONGGUOMOGUJIEDEDUIJIEYUFUNENG,ZHAODAOXIEZHUQIJINYIBUSHENGZHANGDECHAKOU”

 

欧洲杯高清直播YEWUBANKUAISHOURUYISHENGYIJIANG YINGSHOUJIEGOUJIXUYOUHUA

 

欧洲杯高清直播ZENGZHANGSHITOUMINGXIANDEZHIBOYEWUDAIDONGLEMOGUJIESHOURUJIEGOUDEJINYIBUDIAOZHENG。CAIBAOXIANSHI,MOGUJIE2020CAINIANDIERJIDUZONGYINGSHOUWEI1.979YIYUAN,QIZHONGYONGJINSHOURUZHANBIWEI51.2%DA1.013YIYUAN,TONGBIZENGZHANG3.3%YINGXIAOFUWUSHOURUWEI6310WANYUAN,ZHANZONGYINGSHOUDEBILIXIAJIANGZHI31.9%ZHUYAOSHIYOUYUGONGSIZHANLVEZHONGDIANZHUANYIYIJIZHIBOYEWUDEZENGZHANG,YINGXIAOFUWUSHOURUDEJIANSHAOJUBUBEIYONGJINSHOURUDEZENGJIASUODIXIAO。

 

欧洲杯高清直播MOGUJIECFOBIAOSHI,YONGJINSHOURUDEZENGZHANGZHUYAOSHIYOUYUZHIBOYEWUDEQIANGJINGZENGZHANG。YINGXIAOFUWUSHOURUDEXIAJIANGSHIYOUYUWOZHONGZULESHANGCHENGYEWU,CONGERGENGJIAZHUANZHUYUZHIBOYEWU。SHANGJIAJIEGOUBUSHIYOUHUAHESHENGJI,DAOZHIZHANGWEISHANGJIAZAIYINGXIAOFUWUSHANGDEZHICHUJIANSHAO。YUJI,ZHIBOYEWUJIANGZAIKEYUJIANDEWEILAIJIXUJIANCHIQIANGJINGZENGZHANG,YONGJINSHOURUYEJIANGJIXUTUIDONGZONGSHOURUZENGZHANG,ZHIBOYEWUJIANGZHANJUGENGZHONGYAODEFENE。

 

欧洲杯高清直播MUQIAN,ZHIBOYIJINGCHENGWEIYONGHUCANYUDUZUIGAO,XIAOSHOUZHUANHUAZUIYOUXIAODEXINGSHIZHIYI。CHULEMEIZHUANG、FUZHUANGDENGHEXINPINLEI,ZHIBODEYINGYONGYEWEIMOGUJIEPINLEIDEKUOZHANTIGONGLEGENGDUOJIHUI。DANGQIANMOGUJIEZHIBOYEWUPINLEIYITUOZHANDAOHUAZHUANGPIN、ZHUBAO、JIAJUYONGPIN、SHENGHUOFANGSHICHANPINYIJIQITASHISHANGXIANGGUANLEIBIE。

 

随着蘑菇街直播业务运营效率的提升,电商新良品服务范畴的扩大,宁波ykk拉链欧洲杯高清直播活跃主播总数以及直播内容时长的提升,蘑菇街的佣金率、佣金收入有望将得到继续改善,佣金收入的提升也将继续推动蘑菇街总收入的增长。

 

欧洲杯高清直播QITAZHONGYAOCAIWUSHUJUFANGMIAN,MOGUJIE2020CAINIANDIERJIDUSHOURULIXICONG2019CAINIANTONGQIDERENMINBI7900WANYUANJIANSHAO3.8%ZHIRENMINBI7600WANYUAN,XIAOSHOUHEYINGXIAOFEIYONGCONG2019CAINIANTONGQIDERENMINBI1.947YIYUANJIANSHAOZHIRENMINBI1.808YIYUAN。JIEZHI2019NIAN9YUE30RI,MOGUJIEXIANJINJIXIANJINDENGJIAWU,XIANZHIXIANJINHEDUANQITOUZIZONGEWEIRENMINBI12.881YIYUAN。