欧洲杯高清直播

奢侈品电商舍弃利润跑量,深圳YKK拉链想问下能走多远

2019/6/14 11:39:21       点击:

 YKK拉链行业新闻寺库作为中国奢侈品电商第一股,近日发布了2019财年第一财季财报,财报数据显示,寺库总营收为11.754亿元,比去年同期的8.025亿元增长46.5%净利润为1580万元,而上年同期为2590万元,同比下降39%虽然营收继续上涨,但净利润有所下滑。

 

寺库于2018年上线了社交电商库店,库店与已经上市的云集等相比并没有什么特色,依然以普通的家具百货为主。而且云集等社交电商发展较早,人员招募,市场扩张等方面占尽优势。ykk金属拉链不过,库店依托背后的寺库发展奢侈品电商或许能开辟出一块新的战场。当未来寺库奢侈品电商生意发展逐渐停时,社交电商或许将成为其增长来源。

 

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从寺库发布的财报中我可以看到商品交易总额为22.065亿元,较上年同期11.195亿元相比同比增长97.1%订单总量达到67.76万份,较去年同期的30.61万份增长111.6%活跃用户数量达到30.5万人,较去年同期的16.09万人增长89.6%由于近年来寺库不停地举办各种活动,扩大了自身知名度,吸引了众多用户。促进了交易总额和用户数量的增长,虽然从2018年的用户增长速度来看,ykk拉链厂其增速正在放缓,但从2019年第一季度财报来看,未来一段时间内,其营收和用户还将继续增长。

 

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对比营收和成本的增速我发现,本钱的增速远远超越了营收的增长速度,这是利润全方面下降的主要原因之一。由于寺库2019年第一季度以来不时举办各种活动,惠州ykk拉链欧洲杯高清直播加强与各大品牌商合作,加上2018年推出的社交电商库店,导致利息激增。未来寺库在发展高端客户,提供更加精准的服务上还将支出更多,同时为继续提高知名度,举办的活动也将继续增加,未来利息还将进一步上涨。如何控制本钱的上涨将成为未来一段时间内寺库提高利润的一大考验。

 

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