欧洲杯高清直播

李宁的复苏隐射了服装行业的回暖

2018/8/2 8:21:34       点击:

 YKK拉链行业新闻李宁再次登上国际时装周的舞台,印有“中国李宁”字样的服装产品瞬间引爆社交媒体。早几年前,李宁三年累计亏损31亿元关店3000家的低谷还让人记忆深刻。

 

李宁的复苏是国内服装品牌积极转型后,迎来行业回暖的一个缩影。YKK防水拉链欧洲杯高清直播去年大部分服装类上市公司都交出了一份靓丽的业绩演讲。注重电商渠道、拓展粉丝经济、进行年轻化转型、引入人工智能零售手段等,都是服装品牌们为走出低谷做出的努力。

 

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早在四五年前,国内服装品牌关店潮席卷全国,李宁、以纯等连锁亏损继续扩大、关停门店的消息不时传来。不少武汉市民还有印象,司门口、街道口、江汉路步行街等核心商圈,这些YKK拉链连锁知名品牌的店越来越少了有的还终年挂着打折的促销牌。

 

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越来越多的企业品牌都瞄准了电商领域。邦购网、玛萨玛索、梦芭莎等垂直服装电商占据了一定的市场份额,优衣库、绫致服装等O2O电商也在年轻人中接受度很高,韩都衣舍、茵曼、裂帛、七格格等淘品牌,更是近年来服装电商品牌中的网红”七匹狼也在业绩快报中ykk尼龙拉链也提到公司业绩增长的因素之一是电商和针纺方面积极投入运营。

 

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YKK拉链行业新闻从外部看起来,FashionA I概念店似乎和普通门店没有差别—丰富的货架、宽敞的试衣间,一切井然有序。用户通过扫描淘宝ID绑定身份信息后进入店铺。浏览货架期间,随意轻轻拿起任何一件衣服,货架边的镜屏”就会感应到商品信息,给出若干种搭配选择。

 

两手空空走向试衣间”这可能是逛街族”最轻松、最想要的打开方式。ykk金属拉链除了FashionA I智能试衣镜、导购机器人等终端设备,已经在一些服装门店里摆出来。这种智能设备前,消费者都能通过屏幕来挑选衣服,加购、还是更改尺码、更改颜色,都可以点击试衣镜完成。

 

据悉,服饰行业的产业规模高达3万亿,却ykk树脂拉链还远远没有被科技所渗透。未来,衣橱衣柜”线下线上将通过数据互为打通。

 

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