欧洲杯高清直播

达芙妮能涅槃重生吗

2018/8/1 9:11:47       点击:

YKK拉链行业新闻 回首已走到接近末端的2010年代,整个中国零售业在前期经历过短暂的荣光之后,又迅速遭遇了行业的冷冻低潮期,一度在时代发展洪流之中进退维谷。如今,新零售浪潮方兴未艾,对于曾在行业之殇”中元气大损的众多激进零售企业而言,再努力一把,能否寻得一个重拾“旧山河”契机呢?

 

说起来,曾经一度销量冠绝中国女鞋品牌的达芙妮(00210-HK如今也似难逃“美人迟暮”命运那般风光不再,甚至生意冷清起来都教人能想起“门可罗雀”上周五盘后,ykk金属拉链欧洲杯高清直播达芙妮公布了其今年二季度营运资料,并预告今年上半年集团将继续录得亏损,这一纸公告也为其亏损数年至今仍不见起色的业绩表示盖了个几近“无可救药”章。

 

TONGDIANXIAOSHOUDIE+JIXUGUANDIAN:LIAOYEJIXUKUI

 

 

公告显示,2018年第二季度,达芙妮核心品牌业务同店增长录得按年高单位数下降,主要原因就是销售量继续减少。虽然第二季度同店销售较一季度略有改善,ykk树脂拉链欧洲杯高清直播但整体而言达芙妮今年上半年同店销售仍然录得9.1%跌幅。

 

 

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ZAOYU“LINGSHOUZHISHANG”YEJIJIZHUANZHIXIA

 

 

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1995年,达芙妮整合内地业务胜利于港交所主板上市,ykk尼龙拉链欧洲杯高清直播当时上市主体仍名为“永恩国际”达芙妮”集团旗下一大自主品牌。随着“达芙妮”系列在市场取得广泛胜利,达芙妮”业务逐渐成为推动集团业务发展的主要动力;2008年,公司股份简称由“永恩国际”更改为“达芙妮国际”

 

 

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欧洲杯高清直播SHUNIANJIANJINGLIYOUSHENGJISHUAI,DAFUNIJINXIYOURUYUNNI

 

 

由上表可见,最近5年来达芙妮收入连年下滑,营业额从2013年的百亿元以上水平跌至去年仅有52亿元;毛利率继续动摇但总体下跌,最近三年累计亏损接近20亿元;YKK防水拉链欧洲杯高清直播销售点亦从2012年的6881家急速收缩至去年末的3836家,及至今年6月底已减至3173家。无论从发展规模还是经营效益来看,数年间达芙妮的境遇之别有如云泥。

 

 

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纵观达芙妮的失足”之旅,落到如今这步田地的原因其实有很多。YKK拉链宏观上,那几年经济及零售环境对国内零售商的确极不友好,市场环境有利、消费意欲低迷、飘忽反常的天气(影响鞋履等贴身消费品的需求)随通胀上升的经营本钱、负面经营杠杆效应增加;以及微观而言,达芙妮自身审慎的存货、店铺、工厂及人员整合所带来的支出上升等,都是致使集团走上由盛及衰道路的因素之一。

 

 

欧洲杯高清直播XINLINGSHOULANGCHAOGUNGUNERZHI,DAFUNIKENENGZHONGSHIJIUSHANHE?

 

 

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