欧洲杯高清直播

天猫APP讲独立于淘宝运营

2018/5/19 21:29:03       点击:

 YKK拉链行业新闻逍遥子担任阿里CEO之后,确定了手淘为中心的Allin无线新战略,手淘成为阿里零售生态的主要流量分发器,根据QuestMobil数据,2017年手淘月活跃用户规模约5.27亿,成为大零售市场的绝对巨无霸产品。

 

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撰写本文之前,也搜索了网上的观点,ykk隐形拉链相当局部认为这是天猫寻求品牌年轻化,强化00后用户品牌的拉新功能,但我经过分析,认为或许有品牌年轻化的考虑,但绝非重点,与品牌商的互动才是主要目的

 

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根据阿里方面信息:6亿淘系活跃购买用户中,宁波YKK拉链TOP品牌的平均粉丝数量目前只有191万。这意味着,就算是大品牌,淘系的粉丝渗透率也只有0.3%左右。

 

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